The Wine Catcher

A flagship store is the lead store in a retail chain acting as a showcase for the brand or retailer. Its job is to draw customers into the brand over and above making sales. The focus of the design was therefore centered around creating a unique and unforgettable identity of what the store is about. This will also serve as the base/foundation for other stores being built. My client needed a redesign of their current space. From introductory meetings and brainstorming, we decided to create a design that provides an opportunity for customers to experience the brand in an innovative and memorable way which will also raise brand awareness.

With several design options given we were both able to conclude. We were both satisfied with the final outcome of the task, I also provided a few working drawings for the space and useful information on some of the materials used in the design